Google Analytics setup for just about any website
Analytics, set up right.
With a dashboard you'll actually read.
We set up Google Analytics to track your visitors, clicks and leads, then build a custom dashboard that shows what's working on your site.
Delivered within 7 days, or it's free*$199 one-time · No subscription · You own every account
The problem
You're putting in the work.
Is it working?
Most website owners can't answer that, because their analytics is missing, broken or too confusing to use.
"I'm not sure it's even set up."
It was installed years ago, or never. Every visitor since has gone uncounted.
"I don't trust the numbers."
Your own visits count, your form fills don't. Every decision is a guess.
"I log in and get lost."
GA4 is built for analysts. You click around, find nothing, and close the tab.
Analytics can't look backwards. Every week without tracking is data you never get back.
The good news: this is fixable in a week, and you don't have to learn any of it.
Where it all ends up
See if your website is working,
in plain English.
Once your tracking is set up, it all flows into a custom dashboard in Google's free Data Studio. Every page answers one simple question, updates on its own, and turns into a PDF report in one click.
Is my website working?
Leads, visitors, visits and page views, each compared with the previous period.
Where do visitors come from?
Google search, direct visits and other websites, and which of them actually brought leads.
Who are my visitors?
New vs returning, phone vs desktop, and the cities your leads come from.
What are visitors doing?
The pages people land on, read most, and where they became a lead.
- Updates automatically
- Any date range
- PDF reports, on demand or scheduled
- Share it with your team
How it works
Four steps.
Your part takes about 15 minutes.
Step 1 · Your part
Check out
Pay once through Stripe. No subscription, no contract, no sales call.
Step 2 · Your part
Fill out the form
Tell us which actions matter to you, then grant access with our guide.
Step 3 · Our part
We set it all up
Tag Manager, GA4, lead tracking and your dashboard, fully tested.
Step 4 · Our part
Everything goes live
Your dashboard link, what's tracked, and how to remove our access.
Your 7 days start once your form and access are in.
What's included
A complete analytics setup.
Nothing you don't need.
Tag Manager, installed
One small snippet on your site manages all tracking, so future changes never need a developer.
GA4, configured properly
Data kept the full 14 months, your own visits filtered out, and the settings that matter checked.
Lead tracking
Signups, form fills, phone and email clicks recorded as leads, so you see what brings them in.
Your custom dashboard
The dashboard above, built on your tracking. Any page turns into a PDF report in one click.
Tested, then handed over
Every event checked with Google's own testing tools, plus a handoff email explaining what's tracked.
Every account is created in your name. You can remove our access the day you receive it.
13+years hands-on
Who's doing the work
Set up by specialists.
Owned entirely by you.
We're a small, U.S.-based team with 13+ years hands-on in digital marketing, web development and running online businesses. Analytics sits under all of it. This is the setup we'd want on our own sites, done the same way every time.
- Digital marketing
- Web development
- Online business
This dashboard is real
It runs on our own website right now, with the exact setup you'll get.
No lock-in
Everything lives in your Google account. Remove us in two clicks.
Here to help you
Our team does every setup, start to finish. No outsourcing.
Your options
Three ways to get this done.
Marv Analytics
- Cost
- $199, once
- Your time
- About 15 minutes
- Lead tracking
- Included and tested
- Dashboard
- Custom, with PDF reports
- Who owns it
- You, always
Do it yourself
- Cost
- Free, plus your time
- Your time
- Days of tutorials
- Lead tracking
- If you figure it out
- Dashboard
- Build it yourself
- Who owns it
- You
Hire an agency
- Cost
- A monthly retainer
- Your time
- Calls and check-ins
- Lead tracking
- Usually, on their terms
- Dashboard
- Often in their account
- Who owns it
- Often the agency
Are we a good fit for you?
Perfect fit if…
- Google Analytics feels like a foreign language
- Your analytics is missing, broken or untrusted
- You want it done right, without learning GA4
- You want one clear dashboard, not raw GA4 data
Not the right fit if…
- You need to track ecommerce data
- You need product analytics for an app
- You want ongoing monthly analysis or calls
- You'd rather learn GA4 and set it up yourself
Pricing
One price. Everything included.
Professional Google Analytics setup
With Google Tag Manager and lead tracking, fully tested.
Custom 4-page dashboard
Built on your own website's data, with one-click PDF reports.
Analytics Setup + Custom Dashboard
$199one-time
- Google Tag Manager installed
- Google Analytics 4 configured
- Lead tracking for signups, forms or calls
- Custom dashboard, with PDF reports
- Tested before handoff
- Every account owned by you
- Delivered within 7 days, or you don't pay*
Secure checkout by Stripe · No subscription
7-day delivery guarantee
The guarantee
Delivered within 7 days,
or you don't pay.
If your setup and dashboard aren't delivered within 7 days of your completed onboarding, you get a full refund. No forms to fill out, no arguing.
* The 7 days start once your onboarding form is submitted and we have access to your accounts. If we're waiting on something from you, the clock pauses, and we'll tell you exactly what we need.
Questions, answered
Is this just a dashboard template?
No. The dashboard is the last step. First we set up Google Analytics 4 and Tag Manager on your site and track your leads, then build your dashboard on top of that data. A template alone can't show leads your site isn't tracking.
Do I get a dashboard or a report?
Both. You get a custom dashboard that's always up to date, so you can check it any time. Any page of it becomes a PDF report in one click, or can be emailed to you and your team on a schedule, like every Monday morning.
Do I need any technical skills?
No. You fill out one form and follow a short guide to give access. We handle the rest.
I already have Google Analytics. Is this still for me?
Yes. We check what's there first. If it's sound, we build on it so you keep your history; if it's broken, we fix it.
What counts as a "lead"?
Whatever matters on your site, and you choose in the onboarding form. For example: newsletter signups, contact or quote forms, and clicks on your phone number or email address.
What access do you need?
Access to your Google Analytics and Tag Manager, which you grant from your own Google account, plus a way to add one snippet to your site. The onboarding guide walks you through each step.
Which website platforms do you work with?
We work well with most modern platforms, including WordPress, Wix, Squarespace, Shopify and Webflow.
Is there a monthly fee?
No. You pay once. Google Analytics, Tag Manager and Data Studio are free Google tools.
Do I keep everything?
Yes. Every account and the dashboard live in your Google account, not ours.
Can I remove your access afterwards?
Yes, and we show you how in the handoff email. It takes a minute.
When do the 7 days start?
When your onboarding form is submitted and access is granted.
Where are you based?
In the U.S. Every setup is handled by our team here, start to finish. No outsourcing.
Know what your website is doing
by next week.
$199, one time. Delivered within 7 days, or you don't pay.* You own everything.
Get my analytics set upSecure checkout by Stripe · No subscription